BS Major • Minor
Connecting buyers and providers is vital. Knowing how to meet other’s needs is the core of God-honoring community. Geneva’s biblically rooted and contemporary marketing program teaches ethical approaches to making connections with people through advertising, promotion, sales management, consumer behavior, strategy, market research, and public relations.
Engage in your creative and analytical skills
Internship placements at local businesses and organizations in marketing
of practical, real-world projects by graduation
Focus on market trends and design customer-driven strategies
Examine human behavior, decision-making, and the factors affecting our shopping choices
Learn the principles, theories, and practical applications of public relations and interpersonal communication
Analyze the affect digital marketing has on business and learn technology strategies
Geneva’s marketing program blends business, marketing, and public relations. They develop a strong business background and expertise in core marketing skills.
Students acquire skills in:
With the core curriculum and additional communication coursework, marketing majors learn to think, write, and speak well, consistently adding value to their organizations in their life’s work.
The learning objectives for marketing majors are:
Graduates who aspire to have an impact in their communities and their careers through a Geneva Education gain expertise in this field enhanced by academics rooted in Christian values and ethics in Geneva’s program.
10% job growth projected for advertising, promotions, and marketing managers 2020-2030 (Bureau of Labor Statistics)
Wide annual salary range from $40,000 (entry level) to well over $100,000 (with experience)
Complete the following information to connect with an admissions counselor.
BA Major • Minor
BSBA Major • Minor
BA Major • Minor
Visiting our campus is a great way to get to know Geneva College better. We offer two types of visits that provide a very personal look into life at Geneva.
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There are many avenues you can choose in the marketing field. Which one is best for you?
If you’ve chosen to major in marketing in college (or you’re considering doing so), you’ve already made a great choice. The marketing industry is growing rapidly, fueled by continued above-average growth in digital marketing careers.
As you consider your future career, you may be thinking that you want to find an option that not only pays well but is also fun. What jobs pay well but are fun? The answer depends on your major, but these are some excellent choices.
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